Introduction
São Paulo‘s capital is on the podium of the most sought-after destinations by Brazilian tourists in 2023, according to a survey by Travel and Leisure, a specialized tourism magazine.
The city’s popularity stems from its cultural diversity. In São Paulo, you can enjoy rich gastronomy, museums, historical centers, shows, festivals, and a plethora of free tours.
That’s right! Besides its diversity, this city is also highly accessible. If you’re seeking affordable things to do in this city, check out these 10 tips for free tours.
Explore São Paulo's Liberdade Neighborhood
São Paulo is renowned for its cultural diversity, exemplified by the Liberdade Neighborhood, which transports you to Japan.
Here, you will find the largest Japanese community outside of Japan. Liberdade is not only “Instagrammable” but also offers strolls through the Oriental Garden and unique shops.
For an elevated experience, visit during the weekend to enjoy the famous Liberdade Street Fair, held on Saturdays and Sundays from 10 am to 5 pm.
Don’t miss the Japanese Immigration Museum, established in 1978, showcasing a collection of over 97,000 items.
Ready to explore the Liberdade Neighborhood?
Visit the Centro Cultural do Banco do Brasil (CCBB)
The Centro Cultural do Banco do Brasil (CCBB) is a vibrant space offering diverse entertainment programs.
Inside, enjoy both paid and free performances at the cinema and theater, along with free exhibitions.
The Banco do Brasil Cultural Center is open daily, except Tuesday, from 9 am to 8 pm.
Excited to visit?
Shop and Dine at the São Paulo Municipal Market
The São Paulo Municipal Market is worthwhile for travelers who enjoy combining shopping with a culinary tour.
Established in 1933, this historic building hosts 200 stalls offering a variety of foods, including vegetables, fruits, meats, poultry, seafood, pasta, sweets, spices, and top-quality imported products like wines.
To experience the essence of this market, no entry fee is required! The São Paulo Municipal Market is open Monday to Saturday, from 6 am to 5 pm.
Bring your appetite and explore!
Admire Art at the São Paulo Museum of Art (MASP)
The São Paulo Museum of Art (MASP) is not only splendid but also one of Latin America’s most important museums.
Its collection features over 10,000 works by renowned artists like Tarsila do Amaral, Portinari, and Van Gogh.
The five-floor building includes permanent and temporary exhibitions, a shop, a café, a Pinacoteca, and an auditorium. Free admission is available on Tuesdays from 10 am to 8 pm.
Experience the art at MASP!
Discover History at Pinacoteca & Relax in Jardim da Luz Park
Inaugurated in 1905, the Pinacoteca is a must-see for art enthusiasts, showcasing over 11,000 works of art across its three locations: Pina Luz, Pina Estação, and Pina Contemporânea. Pina Luz, the most famous unit, houses one of Brazil’s top restoration and conservation laboratories and often features rotating exhibits alongside its permanent collection.
Here, you’ll find a treasure trove of Brazilian art, including iconic pieces by Tarsila do Amaral’s “Abaporu,” Almeida Júnior’s “Caipira Picando Fumo” (Countryman Chopping Tobacco), and Cândido Portinari’s “Lavradores de Café” (Coffee Farmers). Don’t miss the chance to explore this artistic journey through Brazilian history on Saturdays with free admission.
Additionally, visitors can enjoy the nearby Jardim da Luz Park, adjacent to the Pinacoteca.
Inaugurated in 1825, Jardim da Luz Park is the city’s oldest park, featuring reading areas, a jogging track, a playground, water mirrors, a lake, and scattered sculptures.
Enjoy a relaxing experience at the park!
Celebrate Football at the São Paulo Football Museum
In the country of football, the Football Museum is something remarkable in São Paulo! Inaugurated in 2008, it is Brazil’s most visited museum.
Accessible to people with disabilities, the museum features around fifteen thematic rooms, temporary exhibition spaces, and the first public library dedicated to football.
Free admission to the Football Museum is available on Tuesdays, with tickets to be reserved in advance via the museum’s website.
Sharpen your football knowledge!
Reach New Heights at Jaraguá Peak
Jaraguá Peak, located within Jaraguá State Park, requires prior scheduling for entry. It offers the city’s highest viewpoint at 1,135 meters above sea level.
The first lookout is near the entrance, followed by a second near the patio with restrooms and a snack bar. The most popular viewpoint is near the transmission antennas, 250 steps above the patio. Don’t miss the Pai Zé Trail, one of SP’s best trails.
Don’t forget your camera!
Engage with Media at the Museum of Image and Sound (MIS)
The Museum of Image and Sound (MIS) houses over 200,000 items, including photographs, films, videos, posters, graphic pieces, image and sound equipment, sound recordings, books, catalogs, periodicals, CDs, DVDs, and VHS tapes.
MIS also offers workshops, courses, presentations, and performances. Most exhibitions are free.
Engage in this unique learning experience!
Experience Street Art at Beco do Batman
Known for its “Instagrammable” street art, Beco do Batman street art (Batman’s Alley) embodies São Paulo’s creative essence. Strolling through Vila Madalena, you’ll encounter vibrant graffiti artworks.
Vila Madalena is perfect for admirers of colorful street art, featuring works by artists like Eduardo Kobra. It’s also great for shopping at antique shops and thrift stores.
Who doesn’t love art and Batman?
Interactive Fun at the Catavento Museum
The Catavento Museum offers an interactive experience that delights children and adults alike, with a full day of scientific adventures and games.
You can explore the museum independently or join guided tours and exclusive experiments. Tickets are required for sessions throughout the day.
Admission costs USD 3.00 (full) or USD 2.00 (half), but it’s free on Tuesdays.
Ready for an enchanting visit?
Exploring São Paulo doesn’t have to break the bank. With these incredible free tours, you can immerse yourself in the city’s rich cultural tapestry, historic landmarks, and vibrant neighborhoods without spending a dime.
Whether you’re a local looking for new adventures or a tourist eager to experience São Paulo’s diverse offerings, these activities provide a perfect blend of education, relaxation, and fun.
Prepare for an unforgettable adventure exploring the free wonders of the capital of South America. Have a great time exploring!
For more cool tips like this, it’s worth checking out our TOP 5 restaurants in SP, which is also one of the largest gastronomic centers in Brazil.
The Guru
Greetings, traveler! I am the Guru, your trusted guide in the vast world of travel. With wisdom accumulated over time and a touch of enchantment, I share valuable tips, fascinating stories, and authentic experiences to turn every journey into an unforgettable adventure. Embark with me through inspiring content and uncover charming destinations, incredible cities, extraordinary places, and live authentic experiences. Pack your bags, your adventurous spirit, and let's explore together! Let's Go!